The CIRC, (Climate Impact Research Center), is a group of scientists working in the Arctic to monitor the impact of climate change. Although the implications of CIRC's research have global impact, the researchers find it difficult to translate their results to the general public.
Abisko is located 200 km further up north from Artic circle is popular destination not only for tourists who like northern light, dog sledding, but also for researchers thanks to Abisko Climat Impact Research Center. CIRC approach us in order to outreach Science in Abisko. The brief is to create a system to help their researchers conduct science outreach towards the numerous tourists who visit Abisko. During the research phase, we focused on the problem and the structure of the research center and we write our own brief.
The CIRC, (Climate Impact Research Center), is a group of scientists working in the Arctic to monitor the impact of climate change. Although the implications of CIRC's research have global impact, the researchers find it difficult to translate their results to the general public. Through the interviews of the ethnography research and the participatory sessions with local stakeholders, we identified a key opportunity for our service design process.
Having talked with the local school teacher, 4 seasonal workers at the STF tourist station, we were inspired by the DIY outreach they already do with their limited resources. They speak up for Abisko, they share the knowledge and the activities going on in the village. It is their active participation that we find key in establishing communication. We find their behavior inspirational for the project, not only the people themselves as facilitators.
We aim at exploring the concept of science ambassadors to help CIRC communicate a certain level of information to the broader public. These ambassadors may be different mediators of communication, such as people, places, or portals (i.e. connections between different contexts).
In order to illustrate such a wide spread service to the researchers, we developed a short video which detailed out the potential journey of a tourist visiting Abisko.
Final Design Video Explanation
During 1 month research phase, we met with all the stakeholders and did in depth ethnographic research with tourists, local businesses and tourist byrå. We then clustered this information and created details customer journey maps in order to highlight the pitfalls of the current tourist experience.
The website is an introduction to the service which serves to educate visitors about the Abisko area. When they first interact with the website, they are simply searching for more information about the location. Later in the service, they can return to the website which hosts many facts and information that serves as a continuation of the expereicne they had in Abisko.
Personal Telescope and Map
While interviewing tourists we discovered that many were frustrated with Abisko's complete lack of signage or available maps. Some went as far as to draw their own since none were available. Therefore we saw a great opportunity, to provide tourists with a guiding system, and simultaneously provide them information about the CIRC. The map itself has two magnifying lenses on each end which transform the entire piece into a telescope. This grants the user a new perspective on their environment around them.
Pop Up Theater Box
The pop up theater box is a simple folded paper construction that serves as a personal memento of the visitors time in Abisko. It holds additional purpose as a means of spreading the Abscope service beyond. The Theater Box works with mobile phone to create a miniature theater experience. It contains a clear plastic sheet which reflects the light from your mobile phone screen. Abiscope website, visitors can choose a video and place the phone on top of the box.